Interesting question: How to define viral web marketing?
Recently, I came across an interesting question on LinkedIn that grabbed my attention at the end of a long week. This question helped me to summarize the thoughts of my week, one that involves all of these terms in some fashion or another. I am sharing it in hopes that you will take the time to answer it as well.
Q: Have you noticed that there is jargon explosion in marketing? I want to
have a better understanding of what some of the terms we use mean to
prospective clients? So what do you think of immediately when you hear
the terms:
-
viral marketing
-
web marketing
-
interactive agency
Here are my answers:
Viral Marketing - a social occurrence whereby an online community
adopts, shares and consumes some content (text, audio, video, data)
that affects an action favorable to some brand, no matter their product
or service. It is virtual Word of Mouth Marketing.
Web Marketing - the combined technology available for marketing
activities by one brand that can include a wealth of technologies,
including: blogs, microblogs, widgets, social networks, social
applications, etc.
Interactive Agency - A group of creative individuals interested in
affecting change through the use of technology, psychology and social
action by utilizing techniques defined as viral web marketing.
As you head into your weekend, ask yourself the same question and post your answers
here please. Thanks!
