The WOMMA Word: May 11, 2009
http://www.womma.org********************************************
Highlight Your Customers; Highlight Yourself
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Some weeks back we highlighted how an online shopping cart was successfully marketing itself by not marketing itself. Wait, what? Simply put, they created contests for their customers to market themselves, and the shopping card received the residual WOM.
Take two, May 11, 2009, and we've got another great example to show you. Check out Fliqz, purveyor of custom streaming video hosting, who has dedicated their blog to their customers.
The idea remains simple, but powerful: show that you're proud of your customers, link to your customers, boast about your customers, and let the WOM bounce back. Do WOM unto others as you'd like them to do to you.
Some examples:
1) May 5: Fliqz highlights Virtual Tourist (
http://fliqz.typepad.com/powervideo/2009/05/bust-a-move-with-virtualtourist.html)
2) April 1: Fliqz highlights Green Energy TV (
http://fliqz.typepad.com/powervideo/2009/04/growing-steadily.html)
The Fliqz blog is linked below.
More from Power Video:
http://fliqz.typepad.com/********************************************
Jeremiah on the Future of The Social Web
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It's been about a year since Forrester hired Jeremiah Owyang, where he has been developing his platform/niche from a research perspective while serving and educating many a Forrester customer about the rise and impact of Social Technologies on brands and companies. In his latest report, Jeremiah lays out some of his predictions about the "Future of the Social Web." Blake Cahill, SVP of Marketing at WOMMA member company Visible Technologies, caught up with Jeremiah at the Inbound Marketing Summit and had a chance to interview Jeremiah about this recent piece of research.
More from VisInsights:
http://www.visinsights.com/the-future-of-the-social-web-interview-with-jeremiah-owyang/341/********************************************
MySears Partners with ViewPoints on the Future of Social Web
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When it comes to the web, one name that doesn't exactly jump out at you is Sears Holdings Corporation (the parent company of Sears and Kmart). With an eye on the future of the social web, SHC built the MySears and MyKmart websites to foster a community around the long tradition of shopping at those retailers. The idea being that this community would not only be interested in buying things, but would be interested in rating items, having discussions about items and giving feedback to the company itself.
More from TechCrunch:
http://www.techcrunch.com/2009/05/07/attention-kmart-shoppers-your-social-elements-are-on-aisle-3/********************************************
Happy Mother's Day" Abounds
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It's one day belated, but we're happy to provide a better-late-than-never message of thanks to our mothers out there. And in that spirit, we'd like to highlight MomsRising, the site "working to bring together millions of people who share a common concern about the need to build a more family-friendly America." Why do we mention MomsRising? Because yesterday, their Mother of the Year video went viral. Over seven million people have already watched the video, and that qualifies it as a viral success. Congrats, and Happy Mother's Day to all.
More from Loyalty Truth:
http://blog.hanifinloyalty.com/2009/05/10/mothers-day-wishes-go-viral.html********************************************
Successful Advertising Begins with Word of Mouth
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The growth statistics for social media are truly impressive and it is no wonder that 2009 is being called the year of social media. But, as Gary Tseng of Procter & Gamble's Digital Marketing Innovation team reminded his audience at the Bazaarvoice Social Commerce Summit, social media is just one of many "boats" on the "ocean" of word of mouth. One big marketing channel that is proving its ability to do an impressive job in stimulating word of mouth is advertising - yes, advertising. According to statistics generated by Keller Fay, a WOMMA member company, there are 3.3 billion brand impressions created every single day in America via word of mouth. And fully advertising stimulates 20 percent of these word of mouth conversations.
More from Jack Myers:
http://www.jackmyers.com/commentary/media-business-bloggers/44383037.html********************************************
Jonathan Mannheim
Web Producer, Editor
jon@womma.org
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