MeHype Announces Membership with Word of Mouth Marketing Association (WOMMA)

  WOMMA, MeHype, Word of Mouth Marketing, Sponsored Conversation

MeHype is a proud member of the Word of Mouth Marketing Association.  As a WOMMA member, we are committed to building a prosperous word of mouth marketing industry based on best practices, measurable ROI, and ethical leadership. We support WOMMA's Honesty ROI and pledge to set an example of high ethical standards for word of mouth marketing, striving for transparency and honesty in all communications

Update (8/12/09): MeHype reaffirms its commitment to WOMMA and the WOMMA Ethics Code, including the new terminology - We stand against marketing practices whereby the marketer or its representatives provide goods, services or compensation to the consumer to make recommendations, reviews or endorsements without full, meaningful, and prominent disclosure.

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New WOMMA Video Preps Advertisers For Upcoming FTC Guidelines

Posted by Tyler LeCompte on Mon, Jul 13, 2009 @ 11:35 AM
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WOM enthusiast at WOMMA, John Moore, has started a new series of videos as part of his overall All Things WOM blog/voice. His first "Video Ditty" is Don't Tell. Do Ask. and focuses on some common ways to do best practice word of mouth marketing no matter which way the FTC lands on its proposed guidelines...

Original Post: http://tinyurl.com/nejcpk

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