MeHype Announces Membership with Word of Mouth Marketing Association (WOMMA)

  WOMMA, MeHype, Word of Mouth Marketing, Sponsored Conversation

MeHype is a proud member of the Word of Mouth Marketing Association.  As a WOMMA member, we are committed to building a prosperous word of mouth marketing industry based on best practices, measurable ROI, and ethical leadership. We support WOMMA's Honesty ROI and pledge to set an example of high ethical standards for word of mouth marketing, striving for transparency and honesty in all communications

Update (8/12/09): MeHype reaffirms its commitment to WOMMA and the WOMMA Ethics Code, including the new terminology - We stand against marketing practices whereby the marketer or its representatives provide goods, services or compensation to the consumer to make recommendations, reviews or endorsements without full, meaningful, and prominent disclosure.

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Digital Influence Mapping Project: Best Practice Disclosure - An Index of POVs

Posted by Tyler LeCompte on Thu, Sep 17, 2009 @ 09:36 AM
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John Bell, President of WOMMA and head of 360* Digital Influence for Ogilvy PR, recently collected his relevant posts on the issue of best practice disclosure. In anticipation of the FTC's impending guidelines on this issue, he feels that these may be useful to marketers:

Best Practice Disclosure: What Brands Should Do (and Why) 

Best-Practice Disclosure: Let's Start With A "Terms of Engagement"

3 "Watch-outs" About The FTC Guidelines and Blogger Outreach

The Difference between Paid Media, Earned Media and Word of Mouth

Practice Ethical WOM or Else

Fail: Outsourcing Paid Word of Mouth

The New Social Media & WOMM Ethics Challenges #3 - Fake Social Media

Original Post: http://johnbell.typepad.com/weblog/2009/09/best-practice-disclosure-an-index-of-povs.html

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